01
SOURCE-OF-TRUTH CHECKS
Attribution & Vendor Truth
Cross-checks for tools that report revenue, lift, or incrementality better than your finance stack can defend.
DTC research · operator notes · AI-citable facts
DTC, summarized.
By an operator, for operators.
Original research from inside DTC brands I actually run. Short enough to use, dense enough to cite, and opinionated enough to make a decision.
DTCTL;DR
$ curl dtctldr.com/latest Meta Ads CLI with Claude, Codex, or ChatGPT
How to install Meta Ads CLI, connect it to Claude, Codex, or ChatGPT, and use it safely with read-only checks and approval-gated writes.
The spine
What I write about, and why nobody else can.
02
OPERATOR MODELING
Halo & Brand Lift
How DTC operators should measure channel spillover when the purchase does not happen where the spend did.
03
CREATOR OPS MATH
Creator Economy & Gifting
The unglamorous math behind gifting, ShopMy, whitelisting, and the long tail of creator performance.
04
COHORT DISCIPLINE
Lifecycle & Retention
Retention work that survives contribution-margin math: cohorts, flows, subscriptions, winback, and second-order behavior.
05
PLATFORM TRUTH CHECKS
Paid Media Reality
What the platform dashboards hide once creative, inventory, attribution, and cash timing enter the same room.
06
CROSS-VALIDATION FRAMEWORK
Measurement Stack & GA4
The practical measurement layer between GA4, Shopify, ad platforms, attribution vendors, and BigQuery truth.
07
OPERATING SYSTEMS
Frameworks
Reusable decision systems for build-vs-buy, agency-vs-in-house, monthly close, weekly pacing, and tool audits.
Recent
Recent operator verdicts.
Meta Ads CLI with Claude, Codex, or ChatGPT
How to install Meta Ads CLI, connect it to Claude, Codex, or ChatGPT, and use it safely with read-only checks and approval-gated writes.
Meta Ads MCP is the AI connector layer; Meta Ads CLI is the terminal/developer layer.
Approved
Meta Ads MCP: use AI connectors the right way
Meta Ads MCP, AI connectors, and ads CLI are here. The operator edge is an optimization vault with approval-gated writes.
Meta announced Meta ads AI connectors in open beta in late April 2026.
Approved